The first stage is dreaming followed by planning, booking, the actual experience and finally sharing.
The article states that 50% of travelers spend their time dreaming of their next trip and 85% of leisure travelers do their planning research online. It further states that about half of the travelers book their trips via the Internet.
Upon returning from their adventure more and more travelers are posting information about their trip online through photos, blogs or other social media which generally inspires others to dream of trips of their own. Some travelers are even “posting” their adventures from their destinations in “realtime.”
Stage One, DREAMING. Most all of us have some sort of “Bucket List” of things to do and places to go, hence the 50%. In my case the dreaming portion is a bit higher than 50%, more like 95%!
Stage Two, PLANNING. Generally speaking most people get annual PTO, paid time off each year. This time off requires each person to plan how they are going to use it. The plan can range from visiting family and friends, to renovating the house, or moving to a new home or possibly enjoying a favorite leisure pastime…travel.
Stage Three, BOOKING. For those that are traveling after doing some planning and research, one generally books the trip with the best price, deal or features to suit their needs. This may include using a travel agent, tour operator or making one’s own travel arrangements with or without frequent flyer miles and hotel points.
Stage Four, THE EXPERIENCE. There is no getting around this…it is this stage that always seems to unfortunately go the fastest!! This stage is often documented with photos, videos and souvenir mementos.
Stage Five, SHARING. This stage is the longest phase, generally continuing for the rest of one’s life. It may or may not be at the expense of family and friends. FYI…My girls will have travel scrapbooks long after I am gone!!
“Travel is the only thing you buy that makes you richer.” ~ Unknown